Internet Marketing has evolved into a powerful relationship and brand building opportunity for you as a business owner. The Online Reputation of your business is an important aspect of your business growth and success. As consumers use their favorite search engine or local directory website, they are using online reviews as part of their decision making process.
As 97% of Internet users in the U.S. gather purchasing information online. Many times consumers are making decisions based on the presence and content a business has online. Even with the high levels of online consumer activity, many business owners still haven’t ventured into an online review management and growth strategy.
As a business owner it is recommended that you assess your current position for your online reviews on commonly used review websites. We listed the major review sites below for you to take a look at your current status as well as your closest competitors:
- Yahoo! Local
- Insider Pages
- Merchant Circle
We have also provided a few tips to ensure your business is actively monitoring your presence across these very important websites and that you grow the content that your business presents.
Register Your Business:
Ensure that your listings on the directories are claimed and that you complete them with accurate business information, content such as images and also respond to customer reviews. Consumers regard completed listings as more reputable and that adds to the importance of making sure your presence is complete across the many online directories we service.
Consider reviews as valuable feedback from customers that not only help you bring in more business, but also are a catalyst for change. Respond to reviews with a positive focus and consider would you can do to resolve the issue. Consistently encourage customers to leave reviews and this will allow your business to build an online presence across multiple platforms.
Do not allow one bad or unhappy customer to completely change your view on your business. Your goal should be to have a large number of mainly positive reviews. Responding to reviews
At YIMPROS we provide services to manage your local business listings, reviews and more. We build a program in which we manage your online presence and reputation to impact your brand awareness and conversions from online to in store. Contact us today for more information on our Internet Marketing and Online Reputation Management Services!!!