Technology is around us every day and we use it to make our lives easier and do more in less time. From a business perspective it’s essential to automate as many processes as possible to focus your time in growing your company. But how are you going to know if you are doing it right?
Surveys are not only beneficial for measuring customer and employee satisfaction and retention, but they can also be of value to content marketers. These are the small business owners who write articles for blogs and websites, do product reviews, and produce social media posts. It’s important to find out what your readers think about your content. The best way to do that is with a survey.
A survey provides for more than just behaviour metrics. Behaviour metrics tell you who is visiting your site, what they expect and whether it met or exceeded their expectations, why they visited your site, decisions they may have made, and offline behaviours. It can solve issues such as why certain content on your site, whether an article or a video, may be performing hundreds of times better than the others.
And then there are surveys to help you to discern the finer details. They’ll help you to sort myth from fact. Surveys can provide a solid way to measure outside the basic variables.
Surveys have gotten a bad rap, because there are those percentage of people who won’t accurately fill them out. But you can’t do anything about that. But what surveys can do is measure for roles, demographics, and the preferences of your audience. They can help you with the perceptions and expectations of your brand. They can measure the impact that your content can make on encouraging purchases.
This is why you want to collect survey data that complements but does not conflict with the behaviour data that is already being measured. You’ll want to use your surveys to advantage, and never frustrate your customers with unnecessary questions.
Surveys should also be short and to the point. They are particularly valuable for blogs or digital magazines. They are also good for websites full of products, or that may contain white papers or plenty of information about a topic. They are also good if you’re sending out a lot of email newsletters or have a lot of drip email campaigns.
A few things to include in your surveys are whether a customer would buy a product or not.
There are some great online survey tools to help you to collect your customer data together. Survey Monkey is one of the most popular tools and is free, and has a good name for being fun and quick, so customers will be more likely to click through to complete it.
There is also Customer Thermometer which is a satisfaction survey software that allows to embed surveys on emails and CRM platforms to ease the feedback process. It has a free trial period and then various paid plans. This site has analytics that you can use after your survey data has been collected together. It’s also very customizable.
Zoomerang has free and paid plans. They promise that their interface is fast and easy to use, although many users find it difficult to use sometimes.
No matter which tool you use to create your survey, ensure that it doesn’t take your customers more than a couple of minutes to complete the survey. Once you have your responses back, analyze the data to determine how you can make changes to your business.